Back in 1969, we did more than just start a tea company. We started an entirely new way of thinking about tea — helping tea drinkers find healthy, happy little moments in their ever-busier days. But as innovators and inventors in the delightful world of tea, we’ve never been content to just sit and sip. So we’re excited to share with you the fresh new look we’ve given our tea boxes.
Our purpose for these new boxes was simple: make it even easier for you to find your favorite Celestial Seasonings flavors without losing sight of what made you love them in the first place.
We know that a lot of folks shop for our teas by the character on the box as much as the name, so our refreshed packaging spotlights those characters even more than previous boxes. The tea name is also much more prominent and easier to read, and our new logo is clear and memorable.
Of course, we’ve kept the inspiring words of wisdom on the package, and each now also features the signature of our Senior Blendmaster, Charlie Baden. It’s a stamp of approval from the team that tastes every single batch we make before it leaves the factory.